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EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account

Adweek / 30 June 2026 / 4h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

1/15

5-Axis Cultural Radar

Omnicom Media Group is set to secure Adidas’ $512 million global media account.