Exclusive: How Victoria’s Secret Brought Sexy Back
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.
