Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
13/15
Depth
8/15
5-Axis Cultural Radar
H&M Group CEO Daniel Ervér spoke to The Business of Fashion about why the retail giant is continuing to push on climate action, persuade consumers to see it as more than a fast-fashion giant — and pro


