Exclusive: Deciem to Relaunch The Chemistry Brand
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
12/15
Depth
10/15
5-Axis Cultural Radar
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
