Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
