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Everyone is a media brand now

Quartz 04 May 2026 2h ago
Everyone is a media brand now
62
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
4/15
Relevance Freshness Authority Brand Depth
As brands build studios and buy platforms, companies are reshaping media by turning marketing into entertainment and journalism into in-house content
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