Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
8/15
Depth
5/15
5-Axis Cultural Radar
One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow. Combined with Allbirds' fire sale earlier this year, it's a nail in the coffin for early, venture-backed DTC darlings.
