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Even The New York Times “isn’t immune” to declining search traffic — one reason it’s leaning into video

Nieman Lab 05 August 2026 2h ago
Even The New York Times “isn’t immune” to declining search traffic — one reason it’s leaning into video
77
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Despite a newsy summer — including the Iran War, the FIFA World Cup, and four Pulitzer Prize wins — The New York Times’ subscription sales were slower than expected during the second quarter of 2026, the company said in its earnings report released Wednesday. The Times added 280,000 digital-only subscribers between April and June, a...
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