Evan Spiegel says Snap can’t fulfill its mission without its new AR glasses
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Snap’s cofounder and CEO, Evan Spiegel, gave this morning’s keynote at AWE, the augmented reality industry’s big annual conference. He came with news: Snap, best known for its Snapchat ephemeral messaging app, is releasing a pair of AR-enabled glasses called Specs . It intends to ship them this fall for $2,195, and is taking preorders. Though Specs are new, Snap’s investment in smart glasses as a
