European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
UEFA has signed an exclusive deal with Relevent Sports Group for national-team competitions rights from 2028 to 2036, strengthening its financial ties with the US agency.
