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European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal

Variety 24 March 2026 47m ago
European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
The European TV market has seen a “trend reversal” in the past four years resulting in a drop in production accompanied not only by a lower number of episodes per season but also shorter episodes over
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