‘Euphoria’ and Half Magic Launch Makeup Collection
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
25/20
Brand Signal
13/15
Depth
9/15
5-Axis Cultural Radar
The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.
