Eucerin advert banned over misleading ‘five years younger’ serum claim

An advert for a £49 Eucerin face serum has been banned after the UK advertising watchdog ruled it made misleading claims about making users look younger. The billboard poster for Eucerin Hyaluron-Filler Epigenetic Serum claimed the product was “clinically proven” to make users look “up to five years younger”. The advert, which appeared at London’s...