Etsy’s VP of brand marketing: “We’re not chasing culture, we’re moving with it”

Etsy aims to shine a light on sellers named Jeff in its latest campaign, showing consumers that there are non-billionaire Jeffs they can shop from. The marketplace’s VP of brand marketing Daniel ‘Monty’ Montalto explains how they want to say something different in the often “manufactured” ecommerce conversation. “We were looking at one of the...