Ethiopia: How Abiy wins powerful friends around the world but struggles with neighbours
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
From a bromance with Kenya’s William Ruto to a personal rapport with Macron, strategic ties with the Emiratis, and renewed ties with Europe, China and Türkiye, Abiy Ahmed has built an enviable network of partners. But as tensions deepen with Eritrea, Sudan and Egypt, can he replicate that success closer to home?
