Estonia’s new tourism promo is a must-watch
Culture Index
Score Breakdown
Relevance
7/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Fame Rating: ★★★★★ Estonian folk dancing gets an unexpected hip-hop soundtrack in ‘Born from Culture’, a film featuring Tallinn University’s folk dance ensemble Soveldaja. The film, by Visit Tallinn, pairs traditional dance with ‘Mask Off’, a track by American rapper Future, alongside Estonian accordion music played by Ernst Valdmaa. Its accompanying message sets out the […]
