Estée Lauder takes aim at next gen with ‘Glimmer’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
17/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
The U.S. beauty group called on actress Hailee Steinfeld for a celebration of authenticity and optimism in a launch campaign for its new prestige fragrance.
