Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
