Estúdio Campana creates "woven jewellery box" for Tiffany & Co in São Paulo
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Brazil's Estúdio Campana has wrapped a pop-up Tiffany & Co store inside a São Paulo shopping mall in a woven wicker skin. The pop-up on the ground floor of the JK Iguatemi Mall is cloaked in an undulating facade in Tiffany & Co's signature blue, with streaks of tan running horizontally across. The collaboration with The post Estúdio Campana creates "woven jewellery box" for Tiffany & Co in São Pau
