Espolòn Tequila combats surge pricing with ride-hailing refund program
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
