Enter the Bucketverse: KFC’s finger-licking rebrand turns an icon into an entire world
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Created with agency JKR, the next chapter for the chicken giant spans a new 3D logo, custom typefaces, restaurant design and serious amount of sauce.
