‘Emo boy got the party lit’: The UK underground has a new identity crisis
Culture Index
Score Breakdown
Relevance
10/25
Freshness
22/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
The likes of EsDeeKid and his UK Ug peers fuse disparate subcultural aesthetics – something that would’ve been unthinkable in the 2000s. Emma Garland reports on how the style divides collapsed
