Emma Hayes just showed in 70 seconds how the hated hydration break can be used smartly on TV
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
While lots of broadcasters have been going to advert breaks, Hayes took the opportunity to provide some expert tactical insight
