Elizabeth Goodspeed’s Branding for Leaven Rises to the Top
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Designer Elizabeth Goodspeed breaks sourdough tropes with a fresh identity for the instant sourdough bread brand Leaven, featuring retro-inspired type, a soft color palette, and running microbe illustrations by Cari Vander Yacht. The post Elizabeth Goodspeed’s Branding for Leaven Rises to the Top appeared first on DIELINE .
