Elf Beauty lifts outlook as cut-price cosmetics fuel sales surge

Elf Beauty has raised its annual forecasts, after demand for affordable cosmetics and the expansion of Hailey Bieber’s Rhode brand drove a 36 per cent jump in quarterly sales. The company now expects fiscal 2027 net sales of between £1.44bn and £1.46bn, up from its previous forecast of £1.37bn to £1.39bn. Its adjusted earnings forecast...