Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party
Culture Index
Score Breakdown
Relevance
18/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Want to have some fun this fall? It’ll cost you. The Bank of America Institute has released a new report on the hobby economy, and it shows that the price of fun is going up. According to BoA card data, hobby spending increased in August by more than double the pace of overall transaction growth. In other words, consumers are dropping more cash on their hobbies, but their hobbies are also getting

