Edikted and Shaftesbury Capital: Brand identity is perfect for Carnaby Street
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Edikted is the new kid in town, having opened on Carnaby Street earlier this year. The new flagship spans 4,800 square feet and offers a range of street-style and runway inspired womenswear and accessories. Catherine Riccomini, director of marketing and communications at Shaftesbury Capital and Kiko Sunata, senior director of PR and partnerships at Edikted,...


