Ebenezer’s Venmo and ‘How to Rob a Bank’ ATMs: Studios Are Now Promoting Movies by Just Giving Away Money
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Film marketing teams are creating stunts around cold, hard cash — a bid at virality built for the internet's bleak age of endless transactions.
