eBay’s Emily O’Hara on the inspiration behind its eBay live campaign
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
8/15
5-Axis Cultural Radar
Online marketplace eBay has unveiled a new global brand campaign for its live shopping platform that aims to position the marketplace as the “antidote to passive scrolling”. It was created in collaboration with creative agency JOAN and features dedicated assets across fashion, collectables and more. According to Emily O’Hara, VP of global brand marketing at...
