EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards

In the time-old tradition of marketing, EA have announced something ancient as though it's just been thought up by the boffins in the advertising lab. Their big new moneymaking wheeze to squeeze every last penny out of their games: billboards. In a press release that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect with