EA Sports makes its biggest names disappear from Times Square
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
EA SPORTS FC marked the global launch of FC 27 with a Times Square takeover that made its celebrity cast disappear from their usual billboards, only to reveal where they had gone: playing the game together. Created by Uncommon, ‘Everyone’s Missing’ brought Jude Bellingham, Kylian Mbappé, Lewis Hamilton, Ted Lasso, Alyssa Thompson and Lewis Capaldi […]
