E.ON hires Bob the Builder, sends him back to school
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Bob the Builder is back in his original stop-motion form for an E.ON Next campaign that sends the much-loved tradesman to green skills training, with Neil Morrissey returning as his voice for the first time since 2011. The 90-second film catches up with Bob after 15 years away. Following a spell of yoga, birdwatching and […]
