E.l.f. Beauty’s chief digital officer shares her strategy for the AI era
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
10/15
5-Axis Cultural Radar
In an interview with Modern Retail, E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.
