Dyson Unearths Hair Tool Makeovers Inspired By The World’s Rarest Mineral
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Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Images courtesy of Dyson and featured with permission Dyson has struck upon an unusually rare source of color inspiration. The company has introduced a limited-edition Plum and Copper colorway inspired by Kyawthuite, the “world’s rarest mineral” with only one known natural specimen, bringing warmer metallic tones to five hair tools across its beauty lineup. Read full article
