Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary Dwayne Johnson and Under Armour have announced the conclusion of their decade-long partnershipThe actor and entrepreneur alongside co-founder Dany Garcia will retake full ownership of the Project Rock trademarkUnder Armour will continue distributing remaining Project Rock inventory through October as the brand searches for new manufacturing partners Under Armour and Dwayne "The Rock" Johns
