Dupe fragrance has hit the mainstream. Now what?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers,


