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Dupe fragrance has hit the mainstream. Now what?

Glossy 30 March 2026 3h ago
Dupe fragrance has hit the mainstream. Now what?
62
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers,
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