Dunelm sales heat up as summer demand offsets footfall slump
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Dunelm has posted a rise in quarterly sales after strong demand for its summer ranges helped offset a drop in store footfall during June’s extreme heat. The company’s sales climbed 2.9 per cent to £428m in the fourth quarter, bringing its total revenue for the year to approximately £1.83bn. Dunelm said shoppers ‘responded well’ to...
