Dulux creates bespoke Pet Nook with Pete Wicks
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Television personality Pete Wicks has collaborated with Dulux’s creative director Marianne Shillingford to craft a bespoke pet nook. The space is inspired by Wicks’ dogs Rodney, Eric and his late French bulldog Peggy. It showcases each dogs personality and uses ‘pet-friendly’ tones with a “wipeable” finish. This follows research from the brand which shows 64...
