Dua Lipa Fronts Nespresso’s New Campaign, Cheekily Borrows George Clooney’s Line
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Nespresso has unveiled its Veruto World campaign with Dua Lipa as the new face of its creative direction, bringing curiosity, cultural relevance and a modern take on coffee culture. The ad opens with Lipa lounging poolside before delivering George Clooney’s iconic “What else?” line, later repeated in a boutique setting. Clooney makes a classy cameo, objecting to her playful theft of his phrase. Ne

