Dreams beds in for year-long Channel 4 and UKTV sponsorship push
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Dreams has signed a year-long sponsorship deal spanning Channel 4 streaming, UKTV and Great! TV is it aims maintain a continuous presence in front of British viewers. The partnership, brokered by Havas Media UK, will place Dreams alongside a range of entertainment programmes under a bespoke ‘Entertainment You Love’ package. Launching this month and running...
