Drake Sings ‘I Want It That Way’ With Backstreet Boys at 40th Birthday Bash
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
2/15
5-Axis Cultural Radar
The rapper capped a week of festivities with a lavish New York bash — complete with designer gifts and a $1 million game show.


