Drake's 'ICEMAN' Release Date Is at the Bottom of This Ice Sculpture in the Bond Hotel Parking Lot
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
After skirting around any concrete details regarding the album's release, Drake has, at last, officially fired up the ICEMAN rollout, revealing its release date in what might be his most grandiose promotional move yet.Drake had a massive ice sculpture built in the parking lot of the Bond Hotel in the middle of downtown Toronto, and at the bottom, there is a piece of paper with the release date. He
