Drag Means Business: A Conversation with Bob the Drag Queen
Culture Index
Score Breakdown
Relevance
10/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Few art forms have gone from the margins to mainstream quite like drag. What was once niche even in the queer community has exploded into a global cultural phenomenon and big business for both the entertainers and brands looking to work with them. Bob the Drag Queen has had a front-row seat to drag’s ascendance, and he’s also a key driver of where it goes next. In this conversation, Bob breaks dow


