Dr Martens new brand platform celebrates the ‘people and passions’ which shaped it
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Dr Martens has unveiled a new global brand platform which celebrates the “people and passions” that have shaped the brand. Titled ‘Bouncing Soles’, the marketing drive contains a new collaboration series, cultural experiences and a campaign film. As part of the platform, the brand gave its visual identity a refresh, having evolved its logo and...
