Dr. Martens Is Changing. You're Not Supposed to Notice.
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Dr. Martens is rebranding but not enough for you to notice. That's the point, as creative director Neil Cummings tells us: with shoes this perfect, why change?
