‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
