Dolly Parton Tributes Score Big Ratings for the Networks; ABC’s ‘9 to 5’ Airing Is Most-Watched Broadcast Movie in More Than Three Years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Dolly Parton continues to be a beloved icon — if ratings for the recent tribute specials across four different networks are any indication. ABC, CBS, NBC and The CW all attracted decent-sized crowds for quickly-scheduled specials that aired in late August — not particularly a time for major viewership. Among the highlights, ABC aired a […]
