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Does the success of Dish from Waitrose prove branded entertainment works?

Campaign / 01 September 2026 / Yesterday

Culture Index

Score Breakdown

Relevance

14/25

Freshness

23/25

Authority

18/20

Brand Signal

5/15

Depth

2/15

5-Axis Cultural Radar

The Campaign Podcast dives into why brands are investing in branded entertainment, like podcasts, to reach audiences.