Does K-pop need the Grammys? BTS’ boycott reignites debate
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
For Asian musicians, the Grammy Awards represent the ultimate dream and recognition of success in the global music industry long dominated by their Western counterparts. When BTS, widely regarded as the world’s most famous Asian pop act, decided not to submit their music for consideration at next year’s Grammys in an apparent protest against the creation of a new best Asian pop music performance c

