Do you want to smell like a ghost or a vagina? Meet fragrance brand Heretic
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Far from making a cheap Halloween novelty, Heretic founder Douglas Little uses scent to explore grief, ancient folklore and and the ineffable mysteries of life
